All The Plate-Spinning, Ball-Juggling And Overwhelm That Consume Your Ever-Dwindling Reserves Of Mental, Physical, And Emotional Capacity No Longer Have To Be A Thing.

The path to your purpose and the crystal clear clarity you need are so much closer than you think.

Even if you can’t see the way forward right now.

If everything feels like it’s on the edge of slipping from manageable to out of control

…like you’ve lost your way

Know that I get that.

Your head isn’t in the game, just as mine wasn’t.

The simple fact is…

Regardless of what level you’re playing the entrepreneur, the innovator, or the disruptor game at, you’re going NOWHERE if your head isn’t in it.

There really is no other way of saying it…

To create what you want to create…

To build what you want to build…

To achieve the success that you want to enjoy…

To raise your game and leave that unmistakable and irreparable dent in the status quo that you so long to make…

Reclaim your energy, your focus, your concentration…

Stop the plates from spinning out of control.

Decide that overwhelm is NO LONGER on your agenda…

All because you know, without a doubt that the path you’re on is THE path you’re meant to be on

Know the direction you’re headed, see the way forward, and have very few, if any, doubts.

…Curve-balls no longer drive the show because you’re firmly planted in your next steps, setting the trajectory and determining the pace.

…Where once uncertainty would have derailed you, now you use it to drive you forward.

Achievement and making a dent on the world comes on the heels of resilience, steadfastness, and the ability to follow through.



You’re in the right place to achieve all of that, and more!

It’s going to take some work, though.

So, I’ve made it as easy as humanly possible…



A course that will provide you with not just the tools you need to build your mental fitness, change your mindset, and put yourself firmly back on the path to success, but also the knowledge and confidence to use them to build the future you want once and for all.

Achieving peak mental fitness is the vital precursor to peak performance, not the final outcome.

And, when it comes to performing at your best across every area of your life, there are absolutely

Which is why you won’t find…

Any magic formulas inside FIT FOR PURPOSE.

Nor any 5 (or even 10) step plans for guaranteed success with minimal effort.

Or any silver bullets.

Nor even any fluff.

And definitely no feathers.

But what you will find is…

Everything that I have done to carve out my path and that I have taught others to do, as well.

And this life-changing course is taught throughout various institutions throughout the world to help people from all walks of life stop spinning on the hamster wheel and develop the mental fitness they need to improve their performance, and create the lives they love.

The result?

1000’s of people are happier, purpose-driven, and loving everything (including the not-so fun stuff) in their lives.

In case we haven’t already met, though, allow me to introduce myself…

I’m Andy White, and…

  • I’m a husband, father, leader, and follower.
  • And I’m a semi-reluctant dog owner (if you’ve ever met a Flatcoated Retriever, you’ll get where I’m coming from).
  • I’m also a total technology geek (if it’s new and has a screen, I probably ‘need’ it, and I can definitely justify it 🙂 ).
  • I’ve also become a bit of a Freeletics addict.
  • I still live firmly in the eighties with my taste in music.
  • And, of course, I am a coffee lover (some might even say coffee snob).

But, before all of that, I’m a disrupter, an innovator, an initiator, an entrepreneur, a pioneer.  Just like you.

And, if we ever wound up in a flat share together, chances are that you’d discover that…

  • I’m a bit of a neat freak.
  • A total timekeeper (if you tell me you’ll be ready in 5, then 5 means 5, no arguments, OK?).
  • And I can rustle up a pretty mean curry, as well as a sandwich that will blow your mind (and your waistline).

You’d also find out that…

…as a certified Mental Fitness coach, Goal Mapping facilitator, student of Positive Psychology, and creator of award-winning programmes equipping men and women from all walks of life…

There is no greater buzz for me than that light bulb moment.

The moment when someone I’m coaching realises that they don’t have to live as an interpretation of who they are.

And not just that, but they can see how to make that break and allow the real version of themselves to take centre stage.

But it wasn’t always like that for me.

Creative at heart, I dreamed of becoming an author, perhaps a journalist (or maybe even an actor).

But, all of that went out of the window when, in the final year of my Psychology and Philosophy degree at Durham University, I decided that…

Accountancy was the perfect career choice for me.


I know, go figure.

Looking back, though, I know exactly why I chose that path….

Money.  Status.  Stability

  • All things I didn’t care about, but thought that I should.
  • All things I didn’t want, but other people wanted for me.
And back then, I didn’t know how to rock the boat.

So, I played along for the best part of 10 increasingly miserable years, until I couldn’t anymore.

And the wheels flew off. Big time.

Lying in bed in April 2000, I couldn’t move. Literally.

Somehow, during the night, a truck, or maybe a tank, had driven over me while I slept. My brain was fried and my body ached.

And there began the race to my lowest point…

Which was my ‘cheese sandwich incident’.  I’ll tell you more about that someday, but suffice to say for now, the only way from that moment was up – I had no further to fall.

But here’s the funny thing with lowest points…

They can be the catalyst for the end of everything.  Or, they can be the catalyst for a new beginning.

I chose to make my lowest point the latter.

And, what followed was a two-year adventure into discovering how to bring the version of me that had been so desperately trying to be seen all these years out of the shadows and into the spotlight.

An adventure that has become a life-long quest.

No-one told me I was heading for a cliff edge, they just told me to dig in and carry on. No-one told me I could live my life on my terms, or disrupt the status quo. No one told me to be me. And there was no ‘Fit For Purpose’ course I could take.
So I created it.

A course that captures everything I’ve learned about what it takes to unleash your inner entrepreneur, disruptor, initiator, innovator or pioneer, and fully embrace the adventure that is living the life you were made for.

And the thing is, it’s not just theory.

This is so much more than ideas.  Look,

  • I get that the cliff edge is looming.
  • I get that you can’t see a way to avoid going over it.
  • And I get that well-intentioned friends and family are telling you it’s just a phase of life, and if you just dig in, all will be well.
Except it isn’t. And it won’t.

I know that tension.

And I know that frustration.

That despondency and disillusionment.

That feeling of foreboding and despair.

And I know that sense of being out of control in your own life, with no way to change anything.

And I know where all of that ends up.

Which is why I also know that doing nothing is simply not an option.

Say “YES!” to achieving peak mental fitness.

FIT FOR PURPOSE will equip you to do just that.

Quite simply, put the work in and you can expect to achieve results that will transform your performance across every area of your life

There are no magic formulas, silver bullets, secret steps or any other kind of hocus-pocus in FIT FOR PURPOSE, just a tried, trusted and proven approach, underpinned by tried, trusted and proven tools and resources.

Do the work, and apply what you learn with commitment, consistency and intention, and you will

1. Become the master of your mind…

Equip and empower yourself to kick out the mental health and anxiety stigma by kick-starting your mental fitness workout that creates a solid base to work from so that no matter what, you are in control of your mind.

2. Learn how to manage your emotions…

Avoid performance-draining perspectives like “stiff upper-lip”, “keep calm and carry on”, and “just suck it up” will no longer be part of your narrative because FIT FOR PURPOSE gives you the tools you need to get back in the driver’s seat on YOUR terms.

3. Take charge of your environment…

Learn how to take charge of your environment and stay on track so that, no matter what whirls and swirls around you in an orchestra of chaos, you’ll never be at the mercy of your circumstances again.

4. Put yourself in control

Discover how to restore order and start living life on your terms as you work through each of the 16 modules of FIT FOR PURPOSE that are designed to take all the power that the world currently has and puts it back in your hands.

5. Perform at your peak in work, rest, and play…

The biggest benefit to the FIT FOR PURPOSE course? Change. Change in your performance at work. Change in your performance in your life outside of work. Change that not only dramatically improves life in the here and now, but also begins to reveal, and drive you towards, the future you actually long to have.

Change Created By Fit For Purpose Starts Here

With a solid understanding of what mental fitness is, why it matters and how to build it, you’ll unpack thirteen key mental fitness foundations, each of which plays a central role in underpinning your ability to perform at your best in every area of your life.

Each foundation is covered in its own course module, which is broken into bite-sized lessons. Each lesson has a video (with an audio version, in case you prefer to listen rather than watch), practical exercises, and tools.

And, for each foundation, you’ll explore exactly what it is, the impact it has on you at work and in life, the part it plays in your mental fitness, how to spot if it’s working for you, or against you; and how you go about making sure you are getting the most out of it in order to maximise your mental fitness levels.

And all of that shakes out like this…

Module 1: Grasp the Mental Fitness Basics

The most important part of any program is being able to bounce back, to acclimate to change, to shift your mindset. That’s why one of the first things you’ll uncover is what mental fitness is, why it matters, and how to build it so that the changes you make STICK.

Module 2: Get to grips with stress

Debunk the myths around stress and uncover the facts.  Shine a light on the sources and situations that trigger your stress response.   And equip yourself with the knowledge and tools to truly understand, tame and manage the stress in every area of your life.

Module 3: Understand anxiety

See past the stereotype and explore the reality of anxiety.  Understand what causes it, and why.  And learn how to deal with both its causes and its effects so that, when it comes to the impact anxiety has on you, and the people around you, you are in control.

Module 4: Recognise resilience

Learn why so much is made of resilience, and why so much of that is misleading.  Dig into what resilience is and the part it plays in your mental fitness, and how to build and maintain your resilience reserves to create a solid foundation for your life.

Module 5: Embrace happiness

Happiness is not a luxury item, it’s an essential component of a life of meaning and purpose.  Find out what it really is, why it is so important and the impact it has on your mental fitness.  Get to grips with how happy you actually are, and how you can increase your happiness levels.

Module 6: Explore optimism

Forget all the talk of glass half-full, positivity and rah-rah-rah, optimism is so much more than that.  Optimism is an essential component of strong mental fitness.  Discover what it is, why it matters, and how to develop an optimistic approach to life that will boost your performance.

Module 7: Unlock motivation

Motivation is a key part of success and building the future you want.  Find out what motivation really is, the part it plays in building the life that you want, what builds it, and what crushes it, and learn how you can avoid the crushing and zero-in on the building.

Module 8: Uncover confidence

Confidence is not always what it seems.  Understand what confidence is, how it affects your mental fitness, and why it matters so much.  Assess your own confidence and the things that impact it. And learn how to build and keep your confidence at an all-time high.

Module 9: Unleash personal impact

Deep down (or maybe not so deep down), we all want our lives to count for something. We want to have an impact on the world around us.  That impact gives us a sense of identity, value, meaning and purpose. Dig deep into the impact you want to make, and how you can make it.

Module 10: Evaluate relationships

Love them or hate them, relationships are a part of life. And that can be a good thing, and, sometimes, it can be a bad thing. Get to grips with what makes some relationships good, and others bad, as well as how to build and maintain good ones, and throw off the bad ones.

Module 11: Cultivate communication

The world is an increasingly noisy place. Methods of communication are ever-changing, and hearing and being heard has never been harder.  Discover what communication is, how it works and why it matters; as well as how to master some basic communication principles.

Module 12: Discover balance

That elusive work-life balance does not need to be the stuff of dreams. It can be a living, breathing reality when you know what it is, and how to find and establish it.  Discover what balance is, how it works, the impact it has, and how to establish it in your own life.

Module 13: Sleep well

You need sleep. Your physical and mental health demand it. Chances are, though, you aren’t getting enough of it, and what you are getting most likely isn’t doing you much good.  Learn why sleep matters for your mental fitness, and how to harness all the performance gains quality zzz’s can give you.

Module 14: Develop physical health

You already know physical health matters if you want to stay fit, well and out of the doctor’s waiting room.  But, it also plays an essential role in your mental fitness.  And, in this module that’s exactly what you’ll dig into why that is, and how to ensure you stay in tip-top physical condition.

Module 15: Action!

And then, with the key foundations in place, it’s time to put all the theory into practice as you make mental fitness a key element of your daily routine.

Identify the gaps in your mental fitness levels, figure out what steps you need to take to plug those gaps, develop goals to help you get to where you need to be in each of the foundations, as well as the actions you need to take.

And then, armed with all the knowledge you have gained, as well as the practical tools and resources in each of the foundation tool-kits, get to work and make the positive shift in your performance in life inside and outside of work that you dream of, a reality.

All the tools, resources and support you need to put the theory into practice…

And, to make sure you have everything you need to achieve those results, FIT FOR PURPOSE


Is practical and fully interactive

FIT FOR PURPOSE is no ‘watch and learn’ experience, it’s a watch, learn and do experience.  Each lesson in each module is a blend of theory and practice, providing the knowledge and understanding, as well as the chance to roll your sleeves up and get to work.


Will always be yours to keep forever

Building your mental fitness is no one-shot deal.  It’s a life-long endeavour that will have its ups and its downs, its twists and its turns.  Which is why you get life-time access to the entire FIT FOR PURPOSE course, including all updates and additions.


Includes monthly Q&A sessions

To support you in your life-long endeavour, you will also have unrestricted access to the weekly ‘Mental Fitness Q&A’ sessions in the FIT FOR PURPOSE course Facebook group.  Questions answered. Experiences shared. Learning extended.


Is full of downloadable resources

Each foundation has a toolkit of resources and exercises to help you to establish an effective mental fitness routine that will not just embed what you learn as you take the FIT FOR PURPOSE course, but apply it as you keep building your mental fitness long into the future. 


Comes with full module workbooks

Every module has a workbook containing exercises for each lesson to help you immediately get to grips with what you discover and embed what you learn as you take FIT FOR PURPOSE, so that you can begin achieving and enjoying the results you want right away.


Has accountability

Every Monday, long before the crack of dawn, even after you’ve finished taking the FIT FOR PURPOSE course (unless, of course, you don’t want to), you’ll get an email from me, direct to your inbox, to giving you a tip for the week, and a nudge to help you stay on track.

And, when you boil it down, all of that adds up to…

A toolkit that equips you with everything you need to take your mental fitness – and your performance in every area of your life – to the next level.

So, here’s a quick recap of what your enrolment gets you…


Over 18 hours of downloadable video lesson content


16 comprehensive modules with easy to digest bite-size lessons


13 Comprehensive workbooks packed with engaging exercises


Over 25 tailored downloadable tools and resources to keep


Lifetime access to all materials – download or access online


Free access to all updates, new material, and resources

When you are truly fit for purpose, you are ready to Build Your Future

And, having told you all you get with your enrolment, there’s more 🙂


By the end of BUILD YOUR FUTURE you’ll be:

  • Super-clear on what goals REALLY are and how to use them to your advantage
  • A master of Goal Mapping so you can create a Goal Map for every new dream that your heart dares to dream
  • A master of YOUR OWN process for goal achievement so you can apply it in all areas of your life moving forward (no goal left unrealised!)
  • Able to create an Action Plan that will give you the outcome you crave in the time frame you want
  • Fully confident to set, pursue and achieve goals, no matter where you want to get to, and no matter what life throws across your path
  • 100% on the road to building the future you want, and living the life you were made for so you can kiss living the dreams that everyone else has for you, goodbye!

And to make sure you have everything you need to achieve those results, BUILD YOUR FUTURE…


Is fully interactive

BUILD YOUR FUTURE is no ‘watch and learn’ experience, it’s a ‘watch, learn and do’ experience. Each lesson in each module is a blend of theory and practice, providing the knowledge and understanding, as well as the chance to roll your sleeves up and get to work.


Includes a monthly Q&A

To support you in your life-long endeavour, you will also have unrestricted access to the weekly ‘Goal Achievement Q&A’ sessions in the BUILD YOUR FUTURE course Facebook group.  Questions answered. Experiences shared. Learning extended.


Has inbuilt community

Stand shoulder to shoulder with people striving to achieve the same thing as you – the life they were made for – in the BUILD YOUR FUTURE private Facebook group, empowering and encouraging you as you to roll your sleeves up and get to work.


Is full of resources

BUILD YOUR FUTURE includes a comprehensive toolkit of resources and exercises to help you to establish an effective goal achievement routine that will not just embed what you learn as you take the programme, but also to apply it as you keep building the future you want every single day.


Puts theory into practice

Every module has a workbook containing exercises for each lesson to help you immediately get to grips with what you discover, and embed what you learn as you work your way through BUILD YOUR FUTURE, so that you can begin achieving and enjoying the results you want right away.


Includes accountability check-ins

Every Monday, long before the crack of dawn, even after you’ve finished taking the BUILD YOUR FUTURE course (unless, of course, you don’t want to), you’ll get an email from me, direct to your inbox, to give you a tip for the week, and a nudge to help you stay on track.

All of that comes together in six powerful modules that put success firmly in your grasp

Each module is broken down into bite-sized lessons, delivered in a way that suits how you learn best.  Watch the video (there’s over ten hours in total). Listen to the audio. Or read the manual – the choice is yours.  And, as you’d expect, everything is downloadable, and yours to keep forever.

So, what does that look like in the flesh? 

Expand the tabs, below, to find out.

Move beyond what you have been taught about goals and understand the true fundamentals of them - explore what they are (and what they aren't), how they work in the real world, and why they matter so much when it comes to building the future you want

Establish a base that will not only get you started building the future you truly want, but will also support and sustain you as you go deeper and deeper into the adventure of your real life - the life you were made for.

Take hold of a beautifully simple, but hugely powerful, approach to setting goals, that harnesses the power of your creative right brain and logical left brain, to create inspiring, focused and meaningful goals to deliver the future you want

Unpack the basics of actions - what they are, why they matter (and why not just any old action will do), and how you identify the ones you need to take to achieve the goals you set

Now the rubber hits the road, and all you know about goals, foundations for success, Goal Mapping, and actions, comes together as you create an Action Plan to take your goals from aspiration to reality

Setting great goals, identifying what to do to achieve them, and bringing all that together in an Action Plan is great, but unless you follow through on it, it's worth nothing.  How you follow through is what this module is all about

That’s two life-changing courses for the investment of one. These courses are designed to stand alone or work in tandem to help you become mentally fit so you can achieve all your life’s goals.

And that is value you simply can’t put a price on…

It’s not simply the transformative power of the end product that creates that value, though…

It’s all that’s gone before it, too… 

  • Over 20 years of experience and expertise has been poured into every single word in FIT FOR PURPOSE,
  • More than 12 months in the melting pot before even its beta release,
  • Used by organisations and institutions across the UK

So, it’s valuable. Very valuable. End of story. 

And, at the risk of sounding like I’m blowing my own trumpet a little, if you are serious about building your mental fitness so you can create the future you want, and perform at your best, I’d even go so far as to say it’s priceless

But, of course, that’s just my view.

Although it does have to be said: previous students do seem to agree with me…

And here’s what some of them had to say…

It’s one thing to understand what mental fitness is… putting all that into practice is quite another

Fit for Purpose really helped me to understand the importance of prioritising my own well-being. You know, it’s one thing to understand what mental fitness is, but identifying the factors that contribute to it, and putting all that into practice, is quite another.  And that is what this course helps you do – understand, identify and apply the fundamentals of mental fitness in your life.
Ruby M

Andy’s passion for what he teaches is infectious

Most on-line courses have lost me after 20 minutes max, but was different.  Interesting, informative, interactive, practical and enjoyable, and had my attention the whole way through.

Andy’s passion for what he teaches is infectious and delivered with a genuine desire to impart the very best of his knowledge for every participant.  Highly recommended.

Roger L

A unique style that makes it easy not just to understand, but to immediately start applying

Andy takes complex theory, scientific facts, practical common sense, proven approaches and all of his years of experience of not just teaching, but actually doing this stuff, and boils it all down into a unique style that makes it easy not just to understand, but to immediately start applying to your own day-to-day life. 

Wholeheartedly recommend this for anyone serious about not just their mental fitness, but their life in general.

John Y

It makes you want to get to work immediately!

What makes this incredibly valuable is the way in which Andy presents a lot of complex information in such an accessible and memorable way. It makes you want to get to work immediately! I highly recommend it!

Lauren M

Andy brings together… the fundamentals of Mental Fitness and presents them… in a way that is easy to digest

Andy brings together the science, the practicalities, and the common sense,of the fundamentals of Mental Fitness, and presents them with enthusiasm, expertise, and in a way that is easy to digest. 

And that means that you not only understand what they are and why they matter, but also what you need to do to make them an integral part of your life inside and outside work and, crucially, how to do it

Kate H

The simple fact is that FIT FOR PURPOSE and BUILD YOUR FUTURE deliver proven outcomes: do the work, and you will get the results.




One Time Payment to enrol in Build Your Future AND Fit for Purpose


So, by now, one of three things has happened…

  1. You’ve already enrolled and you’ve popped back here just to check you didn’t miss any important details
  2. You are just about to enrol and are currently looking for your credit card
  3. You are pretty much decided, but you have a few questions.

And questions are a good thing. 

Enrolling on FIT FOR PURPOSE, even factoring in the included free lifetime access to BUILD YOUR FUTURE, is a big investment…

  • it costs you your money
  • it costs your time
  • and it demands your commitment

So, you need to know that the investment is right for you.  I totally get that. 

Well, for starters, let me give you the answers to some of the most common questions I get asked.  Then, if your question still isn’t answered, just drop me a line and I’ll help you directly.

No, not at all.  You'll get access to two new modules every week until, by week eight, you have all 16 modules in your library.  But, you don't have to complete two modules every week - you can work through the modules as quickly, or as slowly as you like.

The material is all downloadable, and you will have access for as long as you decide you want it.  And, if you should ever decide you want to close your account for any reason, you can simply download all the material and keep it to use as little, or as often, as you wish.

What I have found is that some people like to go at it quickly, get the ball rolling, so-to-speak, and then revisit specific elements they want to focus on, or even go through the whole thing again at a more leisurely pace and in more detail.  Other people choose to take it slow and steady from the outset.  It really is up to you.

My advice to you is this: you will only get out of it what you put into it, so allow yourself enough time and space to maximise what you can put in, so you can maximise what you get out and, therefore, maximise the boost to your mental fitness and overall performance in life and work. 

And, if that means that, with everything else you have to juggle, it’s short bursts over a longer time-frame, relax and go with it.  Or, if it means you can go full-tilt, and that’s what you want to do, then relax, and go with it.

Nope.  Or, rather, 'kind of'.  As soon as you are enrolled, you have access to modules one and two.  Then, each week, for the next seven weeks, you'll get access to another two modules.

So, if you get started right away, you will need to start at the beginning and work through in order.  But, as your library of modules builds up over the first eight weeks, until you have all 16, you'll be able to pick and choose which modules you tackle.

And, of course, if you can't get started right away after your enrolment, you have all sorts of options.  Start at the end and work back.  Start at the beginning and work forward.  Or go for the middle and take your pick on forwards or back.


I put the course together this way for a reason.  There is a method to it and, while there is no set way you have to approach it, and while it is perfectly possible to do it in any order you wish, I strongly recommend you do work through it in sequence to ensure you build your knowledge and understanding in a systematic way, building learning upon learning, so that you can maximise the gains.

Of course, if there is one foundation that’s of particular interest because of some personal circumstances (for example), you could always dip into that ‘in isolation’, while still working your way through the modules in order.

That said, that’s just my recommendation.  How you approach it is up to you – just be sure that your approach is set up to give you the biggest gains, so that you can achieve the outcomes you want.

Of course!  You have lifetime, unrestricted access.  There is absolutely NO limit on how many times you can download a resource, watch a video, listen to an audiobook, read an ebook, work through a lesson or revisit a module.  You made your investment, so wring every last drop of value out of it.

If you’re not 100% satisfied with the program, or the extras after 14 days, we will offer you a full refund, no questions asked. That means you can enrol today, and you don’t even have to decide if you’re in for good!

Take the full 14 days to explore the materials and experience the Build Your Future programme and then...make a life-changing decision using the information you have, rather than the information you don’t.

In a word, science.  The science behind each of the mental fitness foundations is widely published and well-used.  Every tool is built around either proven scientific theory, or coaching best-practice.  And the content of every lesson is grounded in research and practice.

Plus, I’ve been using a huge portion of what is included here for the best part of two-decades, it’s won me awards for innovation in intervention design, as well as service delivery.  I’ve used it in programmes tailor-made for, and commissioned by, local homelessness, substance misuse and criminal justice agencies, and been used in courses I have developed for businesses and charitable organisations for use as part of their leadership development and performance programmes.  And, I use it in virtually all of my one-to-one and group coaching work.

And if you want the clincher – I use it all daily in my own, personal mental fitness regimen.  I guess you could say that I am the chef who not only tastes, but eats what he cooks.

Yes, other people do offer 10 (or some other number) step programmes and formulas for success.  And they have their reasons for doing that.  My reasons for not doing that are simple, and they stem from the fact that you are unique; and, as such, a one-size-fits-all generic solution is never going to cut it.

Sure, stress, anxiety, motivation, confidence – in fact all of the foundations – have common elements.  But, here’s the thing, how you react to those elements – the things that trigger your stress, and why, the reasons your confidence is high or shot to pieces, for example, are unique to you.  So, to put yourself in the driving seat and maximise the positive impact that each foundation has on your mental fitness, you need a ‘you’ sized approach.

So, while you won’t get a magic formula or silver bullet from me, you will get core principles and everything you need to apply those principles to your own circumstances.  Which means that, no matter what life throws at you - the good or the bad - you are more than equipped to take it in your stride, deal with it and use it to boost your performance, rather than allowing it to derail it.

As long as you want to be.  Once you are in, you are in.  Until you take yourself out, should you want to.  The thing is, when it comes to mental fitness, your work is never done.  There is always more to learn, always more to develop, always more to improve.  And, by being part of an active, vibrant Facebook group you will always be part of a community of like-minded people who can share your adventure with you.  You don’t have to be a member of the group (some people don’t do Facebook groups, others don’t do Facebook full-stop), but the opportunity to join and be as active (or inactive) as you wish is there from the moment you enrol, and will be there for as long as you want it to be.

Like with the Facebook group, the choice for how long you receive the weekly accountability check-in emails is yours.  You can choose not to receive them at all, or unsubscribe from the mailing list at any point if you want to stop getting them, or leave your subscription to the mailing list open forever and a day.  You are in control.  I’ll be sending them out every Monday, and whether or not they make it into your inbox, and for how long, is entirely in your hands.

Still got questions, nagging doubts or just want to stop by and say “Hi”?

Then drop me a line – I’d love to hear from you, and help you get those questions answered, doubts straightened out, and get to know you a little along the way.  You can email me directly at andy @

Facts, testimonials and FAQs are all great, but how can you know this is a good fit for you?

FIT FOR PURPOSE is perfect for you if:

You realise that you can’t avoid uncertainty – it’s just a fact of life and you are ready to do what needs to be done to manage whatever life puts in your path, effectively and without any drama.

You’re done with constantly feeling under the gun, and like everything is just a little bit out of control, and you are ready to take responsibility for putting yourself back in the driving seat.

You are through with treading water in your career and in your life, and you are ready to put in the work to raise your game to the next level.

You want to achieve peak performance in every area of your life, and you know that equipping yourself to build and maintain your levels of mental fitness is a vital first step.

You’ve waited long enough for the success you’ve been craving all these years and, and you’re ready to up the ante and give yourself the springboard you need to start making it happen right now.

You are not looking for easy fixes, silver-bullets, magic formulas, or five step plans.  But you are looking for a toolkit that won’t just help you manage uncertainty and boost your performance in the here and now, but for the rest of your life.

You respond well to straight-talking, accountability, and hard work, but want to have fun along the way.

It’s Time To Create Change…

To Walk Away From All The Plate-Spinning, Ball-Juggling And Overwhelm…

To Be Mentally Fit Enough…

To Have The Life You Truly Crave

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